Thursday, November 8, 2012

Explaining Your SEO Job To Your Parents

Explaining Your SEO Job To Your Parents
by: lisabarone

How to explain your SEO job to family and friends who have never heard of Internet marketing !!!

Tuesday, September 25, 2012

SEO & SMO Strategy, Checklist


On Page Optimization
Initial
1.    Follow Google Webmaster guidelines - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
3.    Maintain the website in silo architecture (tree like hierarchy)
4.    Competitor analysis (Analyze for their services, keywords, UI, navigation etc,)
5.    Maintain structured markup language

URL
1.    Redirect non-WWW version to WWW version URL
2.    URL optimization - Choose hyphen instead of underscores between keywords, avoid stop words(the, that, is, was)
3.    Not case sensitive (But, better to use lower case letters or else redirect upper case to corresponding lower case in .htaccess server file)
4.    URL character length - 115 (Not a thumb rule, keep short as much as possible)
5.    Always best practice to use absolute URL

METAs
1.    Title optimization - Less than 66 characters (Keep branding at end of the content)
2.    META keywords - Less than 250 characters
·         Avoid unrelated keywords
·         Use Keyword Research tool - Google Adwords Keyword Tool
3.    META Description - Lest than 150 characters (Have call-to-action words like subscribe, free quote, grab today etc,)
4.    To avoid showing the directory listing in SERP for the branding (Recommended)
·         Use <meta name="robots" content="noodp" > if the site is listed in DMOZ - ODP
·         Use <meta name="robots" content=" noydir" > if the site is listed in Yahoo! Directory
5.    By default use <meta name="robots" content="index, follow"/> to index the page and to follow the links in the page
6.    To block individual page insert <meta name="robots" content="noindex, nofollow"> in the corresponding page
7.    Avoid META refresh for less than 5 seconds

Content
1.    H1 - Insert the primary keyword (Use only one H1)
2.    H2-H6 optimization (Insert all pri, sec keywords)
3.    Avoid linking in header tags (H1 - H6) unnecessarily
4.    Avoid duplicate title, description and content as well
5.    Keyword Density - Max 3%
6.    Try for keyword prominence and proximity
7.    Better maintain less than 100 links in a page (Not a thumb rule)
8.    Use rel="nofollow" in AHREF tags for external(outbound) links (Avoid linking if it is low quality, dodgy or link farm site)
9.    Add blog feed to show up to 3 posts in homepage (Which updates homepage frequently)
10.  Create and update both the HTML & XML sitemaps
11.  Sitemap should not exceed more 50,000 links and 10 MB of file size. If it exceeds create multiple sitemaps and use sitemap index file
12.  Create robots.txt file to block the folders in the site (Eg: contact form page)
·         Also give the sitemap link at the end
13.  Use social sharing buttons for resources, articles, especially blogs

Image Optimization
1.    Image optimization
·         File name optimization (Eg: ousource.jpg)
·         ALT tag (Insert keywords)
·         Title tag (Insert keywords)
·         Insert image dimension
2.    Use CSS sprites (background images) if the image has more text
3.    Add favicon

Navigation
1.    Ensure for Text Navigation and avoid JavaScript or Flash navigation, where search engine bots can’t crawl
2.    Use proper breadcrumb navigation
3.    Avoid 404 or broken pages
4.    Contextualization (Linking in the content)
5.    Give link to the required resources, case study or articles in site navigation (left, right, bottom)
6.    Insert website search button ( prefer top right corner)

7.    Have a customized 404 page to avoid losing traffic
·         List out all services / products in the body area
·         Give social media profile links (Facebook, Twitter, Linkedin..)
·         Provide a physical contact address as well
8.    Add a quick contact form in all the pages

Blogging
1.    Instead of archives in the blog navigation, better to differentiate with categories or cloud tagging
2.    Tag each post based on its keywords
3.    Author name for blog posts with linking his / her G + profile
4.    Add pagination to navigate to inner pages at end of the blog landing page, like “2,3…10, next”
5.    Use Facebook like button, Twitter follow button, Google + Add to circles, RSS feed, newsletter subscription, YouTube channel, Pinterest Follow buttons to build social reputation
6.    Use social sharing buttons - Facebook, Twitter, Google +1, Linkedin etc,
7.    Add “Email to friend”
8.    Add Twitter widget to show up to 2 - 3 tweets in navigation
9.    Add Facebook “Recommendations bar” - Improves traffic (At end of the article, pops to read another post based on FB likes for the particular post)
10.  Show popular posts and recent comments in right navigation

Increase Website Speed
1.    Code / HTML optimization
2.    Minimize HTTP Requests
3.    Minify CSS, flash, frames
4.    Make JavaScript/CSS external
5.    Enable compression - Using Gzip
6.    Use server side caching
7.    Minimize DNS lookups
8.    Reduce # of 301 redirects
9.    Maintain web page size less than100k (Not a thumb rule)
10.  Two ways to boost site speed automatically from Google -
11.  To check page speed online - https://developers.google.com/speed/pagespeed/insights
·         Page Speed Insights Rules - https://developers.google.com/speed/docs/insights/rules

Trustworthy / Authority
1.    Quality content (Rich content)
2.    Content Uniqueness
3.    The quality & quantity of websites linking (inbound links)
4.    The quality & quantity of websites we are linking to
5.    The overall usability experience on your website
6.    The validity of information about the website
·         Add a physical contact address
·         Author name for blog posts
7.    DMOZ listing, profiles in Facebook, Twitter, Linkedin, YouTube etc,
8.    Linking website in Google + page and linking G + page in the website (vice versa)
9.    Additional SERP info. - Having maps, breadcrumbs, date, search box etc, (Rich Snippet)
10.  Google Webmaster verification
11.  Fresh content update
12.  Analytics - tracking website

Avoid Spamming
1.    Better keep the links less than 100 (Page should be readable to the users)
2.    Avoid Keyword Cannibalization (Don’t target same keywords in multiple pages)
3.    Avoid hidden text or hidden links (Eg: Both text & background in same color)
4.    Don't use cloaking or sneaky redirects (Showing different content for crawlers and users)
5.    Don't load pages with irrelevant keywords
6.    Avoid keyword stuffing
7.    Don't create multiple pages, subdomains, or domains with substantially duplicate content. (Avoid duplication by canonical tag or 301 or 302 redirection)
8.    Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware (Also ensure no one hacked with intentionally)
9.    Avoid "doorway" pages (Spamdexing, Gateway) created just for search engines, with little or no original content

Fixing
Fix all issues noticing in Google webmaster tool especially messages, crawl errors, malwares and duplicated, long, short & missing title, description

Testing
1.    HTML & W3C validation
2.    Check whether the site works in text browsers such as Lynx
3.    Is compatible and rendering in different browser versions

Off Page (Link Building) Optimization
1.    Competitor Analysis (Analyze competitor backlink strategy)
2.    Always build links in this format (http://www.)
3.    Check qualify of the page with factors like Page Rank (PR), Google cache date, no. of inbound & outbound links, domain age, relevancy etc,
4.    Link Building Types
  •  Search Engine Submission
  •  Directory Submission
  • Social Bookmarking (Recommended)
  • Forum Posting
  • Question & Answering (Eg: Yahoo Answers,, Flixya)
  • Blog Commenting
  • Article Submission
  • Press Release
  • Video posting (Eg: YouTube)
  • RSS feed submission
  • Local Optimization (Business Listing)
  • Mapping - Google, Bing
  • Social Sharing - Facebook, Twitter, Google +, Linkedin, Pinterst, (Recommended)
  • Guest Blogging

5.    Claim accounts on the following pages for reputation,
·         Dmoz.com
·         YouTube.com
·         Yelp.com
·         Maps.Google.com
·         Local.Yahoo.com
·         WordPress.com
·         BlogSpot.com
·         Tumblr.com
·         Squidoo.com
·         HubPages.com
·         Flickr.com
·         Wikipedia.org
·         .edu
·         .gov
·         .org
6.    Avoid link exchange (reciprocal)
7.    Avoid paid links
8.    Avoid links from link farms (Page having only links. Eg: “links.asp” pages)

Tools & Resources
1.    Xenu Link Sleuth  - To check broken links, redirected pages, orphan files, HTML sitemap creation and complete site statistics
2.    Copyscape  - Duplicate content checker
3.    Google Trends - Shows the trend for a particular keyword in Country & City basis
4.    Blekko - Search Engine which provide complete backlinks with backlinks stats
5.    SEOBook for Firefox, Google Toolbar - Addon which provides complete SEO info
6.    List of Search Engines Add URL or submit URL
7.    SEO Browser - http://www.seo-browser.com/
8.    Rich Snippet Testing Tool - http://www.google.com/webmasters/tools/richsnippets
9.    HTTP Status Checker - http://tools.seobook.com/server-header-checker/
10.  SEOmoz Blog - Blog to know all SEO updates and queries
Social Media

1.    Posting something interesting to get viral and to engage (For branding)

2.    Free giveaways tactic

3.    Share all blog posts and new service / products pages in all social media and social bookmarking sites

4.    Use UTM parameter to track the links (CTR, Referral Campaign)

5.    URL Shorten Matter (Bitly, Google URL Shortner)

6.    Set Up Social Segments for Tracking in Analytics
7.    Facebook
·         Tag peoples and pages in posts
·         Ask like, comment & share for posts
·         Post at least twice or thrice a week
·         Post interesting topics
8.    Twitter
·         Tweet 2 to 3 a day
·         Re-tweet and make favorite whichever inspires
·         Mention(@) others and engage
·         Post fun and interesting
·         Use # (hash tag) to trend for keywords
·         Follow 10 relevant peoples or companies a week
9.    Linkedin
·         Ask 1 to 2 recommendations a week
·         Connect to 3 - 5 peoples a week
·         Follow 3 new companies a week
·         Post relevant blog posts in groups
10.  Google +
·         Share twice a day in profile & company page
·         Make sure posts are public to reach
·         Add 5 new peoples a week
·         Create events to publicize
·         Try making hangouts
11.  Pinterest
·         Pin 6 images a week
·         Use keywords in title, description
·         Pin products and services work flow images
·         Follow 5 interesting boards a week relevant to us
12.  YouTube
·         Subscribe 3 channels a week
·         Share 3 videos a week in Facebook, Twitter, Google +, etc
·         Post videos of company hosts

Wednesday, March 7, 2012

Importance of Search Engine Optimization

Link Exchange has been in existence for a long time, and it is very useful in order to achieve high rankings in search engines. Only link exchanges with related pages. Why? First of all, users who are in the footprint of gambling (for example) do not really care about web pages that have a general announcement about gardening course. Users who come to the site to play games and most likely they will only follow with gambling-related coherence in several ways. Every site now a day’s needs optimization and seo for casino sites is highly popular due to high profits associated with it.

Page Rank or PR is only a small factor, related content is the most important factor for high ranking, yeah very nice to get links from web pages page rank 5 or 6, but often this will
but often times this won't happen until more people start to notice your website. In terms of exchanging links with casino sites content really matters because now days due to a boom in casino sites optimization, so many webmasters makes fake sites just for the sake of link exchange and exchanging links with these kinds of sites doesn’t worth anything. The sites providing more offers to its visitors have a great chance to attract the crowd. There are lots of offers are given by casinos now a days like double chance offer by virgin casino.SEO helps a lot in the promotion of online business like attracting world wide audience. Furthermore, SEO is a technique used by websites aiming to appear in the first page of the SERPs (Search Engine Results Pages). SEO is no more than the manipulation of the site and it's online behavior to rank on a given search term or search phrase.


Online gaming sites needs lots of SEO techniques to get top in terms of Google rankings. Because there are so many sites on internet and the sites which comes at the top of search must surely get more visitors. new casino game as mr. cash back is one of the example of optimization. Usage of several techniques in optimizing your site can be your way to gaining massive traffic. Do remember that to be successful with your online business venture, the ability to acquire every possible way to effectively promote it is a must.

Tuesday, July 5, 2011

Blogging Preparation for Beginner

Blogging is a kind of addictive activities for few people. Starting blogging just for hobby but then they find their self can’t leave blogging for one day. Some people find blogging is very hard, their stop blogging after few months since they are don’t know what to do after created their first blog. Here few tips to avoid you leave your blogging activities since you have no ideas anymore with your blog.

Goal
Setting up your blogging goal is very important because your goal will lead you as long as you are doing your blogging activities. You can set short and long term achievement for you blogging activities. Stick with your goal and always try to review what you are doing, what is work and not.

Resources
Blogging need such a lot of resources. Are you have something to share? What is you are going to share? Your daily activities? Your experiences if you are an expert? Or something else? Blogging is like a story telling, so you must have few stories to write for your audience.

Building your first blog, are you have all the skills to build your blog or you need someone to assist you to build your blog? Are you going to use free domain and free hosting like blogspot.com, wordpress.com, multiply.com, etc? or you are going to buy a paid domain and use a hosting firm for your blog?

Time
Blogging will make you busiest then before because you need to manage your blog everyday. Writing articles, find the right images, answering comments, promoting and more and more. If you have limitation with your time you need to consider how many times you will up date your blog.

Creating a new relationship with other blogger and create a new network requires more time from you. No success bloggers are lonely blogger. Almost top bloggers have a wide networking in the internet.

These 3 factors will guide you to very enjoying blogging journey because as a blogger you need to have a commitment at the first time, if you don’t want to fail with your blogging journey.

This article written by Latief. He always write Simple Blogging Tips for blogger and help business owner to build business blog build business blog with his company called IndoWebSeo. Connect with Latief @ Facebook and His RSS Feed.

Share your comments below that how you are preparing for your blogs regularly. It will give us more ideas to improve our blogging. Have a Great day!!!

Sunday, June 5, 2011

Google +1 button

Hi, this week we are going to see the Google +1 button. It becomes live in all social sites by this month of 1st June, 2011. Its a big reveal to the Facebook like button. It will hit a big change in Search Engine Result Page (SERP). You can get the Google +1 button script in its official page Google +1 to embed it in your site and blogs.






As, now a days we are seeing that social networking takes a big part of each individuals & major search engines like Google. So, it is almost an inter mediator between users & search engines. If you click the +1 button it will count as one recommended & likes the post. You have to sign in your Google account to recommend the particular post.




+1 button publically gives your stamp of approval. Your +1's can help family, friends, contacts & others on the open web search find the best stuff while you search.
Your +1's are stored in new tab of Google profile. You can maintain your +1 recommendations to the public as well as private.


Conclusion:
As per my thoughts the Google +1 button is a great challenge to Facebook likes & Twitter tweets. With in a week of launch itself it becomes popular and its CTR increases up to 20% in SERP's. Refer, this article from Search Engine Watch which explains the effect of CTR in SERP's. Cheer up with Google +1 button and more recommended relevant sites in Google SERP. Have a great week.

About Me

My photo

Hey, I am an internet enthusiast and I'm passionate into web development & blogging. I started my career in Search Engine Marketing with Dot Com Infoway (DCI) @ 2010. 

Now, I work as a SEO Engineer in Knowledge Adventure @ JumpStart, a gaming company with USA's Torrance as its headquarters and a branch office in Bangalore, India.

My profession includes
  • Search Engine Optimization
    • Website Analysis
    • Website rich-keyword research
    • Competitor analysis for UI, keywords, back links etc,
    • On page & off page optimization (Link building)
  • Search Engine Marketing
    • Google AdWords
    • Email Marketing
    • Affliate Marketing
  • Social Media Optimization
    • Facebook, Twitter, LinkedIn, Pinterest, Google +, YouTube brand building
  • Social Media Marketing
    • Facebook Marketing
    • LinkedIn paid campaigns
  • Smartphone Apps Marketing
    • iPhone Apps Marketing
    • iPad Apps Marketing
    • Android Apps Marketing
Interested in Blogging, SEM, SMM, PPC, Analytics (Google, Omniture), Affiliate Marketing.

And, my hobby is to listening music  & flirting the internet :)

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